Saturday, October 30, 2010

You Can Mix Business and Pleasure

Business grvitates toward the language and rhetoric of pain ("pain points", problems, etct) but there are so many businesses--legal and illegal--that are primarily in the business of pleasure and entertainment.  After all, pleasure AND pain are the twin motivating forces in human life and are deeply intertwined.  Sometimes we pursue pleasure as an end in itself.  Sometimes we pursue pleasure to escape the arious physical and psychological pains in our life.

The youtube reference above makes the point.   The gladiator Maximus (Russell Crowe) after his bloody victory yells out to the crowd, "Are you not entertained!?"  The purpose of these Roman spectacles was to appease and distract poor hungry Romans from a painful life.

Dispite the motivations, we crave pleasure and business should make it a twin principle. Even when a business is a addressing a real need (pain), pleause should not be far behind.  I guru will occasionally come along and hammer this point.  I think of Tom Peters in this connection.

So who says you can't mix business and pleasure?

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